Test what you'd otherwise guess about
Viewpoints AI creates research-grade personas that react to your ads, products, and concepts. Get accurate feedback from any target audience, without the weeks of waiting or five-figure budgets.
Stanford-validated: 88% match with real studies.
Read our paper →Powering decisions at leading orgs
See how it works
Backed by
Reach any audience.
Ask any question.
No more sampling barriers.
Capture authentic viewpoints from niche B2B buyers, luxury shoppers, new parents, or any segment you need. Generate up to 1,000 targeted respondents per study using precise audience targeting.
Get answers before your next meeting
Same-day results, not same-month.
Traditional research takes weeks to scope, field, and analyze. With Viewpoints, you set up a study, run it, and get statistically validated results the same day. Test five concepts before lunch, iterate, and test again.
Purchase likelihood by ad type
7 point scale (1 = very likely; 7 = very unlikely)
| Ad Type | Score | 95% CI |
|---|---|---|
| City Diner | 2.50 | 2.11-2.89 |
| Jet Travel | 1.85 | 1.52-2.18 |
| Ski Lodge | 1.62 | 1.30-1.94 |
Built for the decisions you actually make
Test anything your customers will see.
From early-stage concepts to final creative, get feedback on the work that matters most to your business.
Concept Testing
New product ideas, prototypes, sketches
Message Testing
Value propositions, claims, taglines
Audience Research
Preferences, pain points, purchase drivers
Product Testing
Pricing, features, willingness to pay
Brand Testing
Logos, visual identity, tone
Creative Testing
Video ads, social assets, packaging
How It Works
Insights in three simple steps.
Upload materials, create your custom set of respondents, and field your study in just minutes.
Step 1: Upload your content
Test any format: images, videos, audio, documents, or text. Our AI personas evaluate your content the way real customers would.
Upload text, images, or videos
Content Preview
Step 2: Define your audience
Specify the demographics, psychographics, and behaviors that matter. We generate personas that match your exact target market.
Customize Audience
Age Range: 21 - 75
Wine Consumption
Step 3: Get your results
See which concepts win, why they win, and what to do next. Full statistical analysis with confidence intervals.
ANOVA Results
Statistically significant difference found
Study Groups
Floral
Mean: 5.90
Traditional
Mean: 5.22
What customers are saying
Fortune 500 leaders and category-defining brands rely on Viewpoints AI to make confident decisions.
"This is one of the best possible use cases I've seen for AI."
Marketing Director, Fortune 500 Brand
"I appreciate the psychology foundation, which give the Viewpoints personas a “whole human” feel... The ROI case writes itself when you can get segment-level feedback this week instead of in months. We've had tremendous success embedding personas at 25+ organizations."
Insights Lead, Top Consulting Firm
"I've looked at a number of platforms in this space, and most fall short of the robustness of Viewpoints."
Consumer Researcher, Global CPG Company
"You're solving so many questions for me."
Brand Manager, DTC Brand
Your competitors are already testing. Begin catching up in one call.
See a live example using your actual creative
Tell us your goals and share your creative assets, concepts, or hypotheses before the call
We'll design a study using your materials, targeting your specific audience
Review results together and see exactly how fast you can turn "guessing" into "knowing"
